Andy Atkins-Kruger

Feedster to go multilingual says founder at SES Chicago

Blog – or more correctly – feed search engine Feedster is going through a makeover which will include better handling of languages around the world, says founder Scott Johnson at SES Chicago. He revealed he had spent most of 2005 writing code to remove spam – but alongside that had found time to write language detection into the Feedster web crawl.

I asked Scott how the language detection would work for a blog in multiple languages – such as Multilingual Search – and Scott advised using local domains for better targeting – but also ensuring that the language field in the feed is set to the correct language.

The new Feedster is to roll out at 5pm on Friday.

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

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