Forrester Research, Inc. data on mobile instant messaging (IM) in Europe

A recent study from Forrester Research, Inc. indicates mobile instant messaging (IM) on the rise in Europe with 26.7 million users in 2007 and a projected 80 million users in 2013.

The survey was conducted on a sample of 22.000 consumers in:

  • France
  • Germany
  • Holland
  • Italy
  • Spain
  • Sweden
  • UK

Three years after the launch of IM mobile operators appear less than enthusiastic about this technology, fearing cannibalization of profits deriving from text messaging services (SMS), however the growth of IM is seen as “inevitable”

Niek van Veen, analyst di Forrester Research identifies IM as a means to differentiate mobile operators services and improve user experience.

All this will have a significant impact on web and search technology as mobile devices become an integral part of work and leisure.

Source: Spot and WebN.15

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