Andy Atkins-Kruger

France and Germany combine to create European search engine?

European concern over the power and influence of the American search engines is well known. Now Jacques Chirac has announced that one of the new joint projects which the German and French governments will co-operate on, is the creation of a new European search engine.

They’re trying to take a leaf out of Google’s book by thinking ahead – this engine will focus on video and images – not text. Known as “Quaero”, a web site already exists promoting the project (built in Flash naturally).

Some heavyweight names will be backing the development including Thomson, Exelead, L’INA, France Télécom and Deutsche Telekom.

L’ Expansion Article

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

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