Andy Atkins-Kruger

French and Swedes are big online gamblers

Shocking figures from Nielsen//Netratings suggest that online home users in France and Sweden are the biggest gamblers in Europe with both countries seeing reaches of 22.1%. Germany, the UK and Switzerland had a similar reach of 14 – 14.5% – whilst the Italians and Spanish haven’t really caught onto the trend to date with reach figures of 7 and 6% respectively.

A major factor in driving this trend seems to be the availability of broadband as the majority of gambling takes place on a fast connection.

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

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