Germany is the largest e-commerce market in western Europe – and the third economy in the world after only the US and Japan and ahead of China, reminds eMarketer author James Belcher in Germany Online - their latest report.
Key findings in the report are that online penetration is over 50% for every age group up to 50, Germans are predicted to spend over $108 billion in 2008, over 83% of Germans under 29 have internet access, and penetration for companies over 250 employees is 99% (that’s the same across Europe as we reported earlier in Multilingual Search) but stunningly – even small businesses in Germany have 96% access – a phenomenal figure! 39% of businesses buy online!
So the conclusion is – we’re being blinded by Chinese whispers – the real market to get active in is GERMANY.
Latest posts by Andy Atkins-Kruger (see all)
- Why Someone Else Really Needs To Look Over Your Keyword Research – Especially When Multiple Languages Are Involved - June 6, 2014
- Commercial Russian Dates To Remember: Men’s Day (23rd February) And Women’s Day (8th March) - February 17, 2014
- How Yandex’s Removal Of Links From Its Algorithm Affects International Link Building Strategies - December 6, 2013