Andy Atkins-Kruger

Germany – the largest e-commerce market in western Europe – BIGGER than China!

Germany is the largest e-commerce market in western Europe – and the third economy in the world after only the US and Japan and ahead of China, reminds eMarketer author James Belcher in Germany Online - their latest report.

Key findings in the report are that online penetration is over 50% for every age group up to 50, Germans are predicted to spend over $108 billion in 2008, over 83% of Germans under 29 have internet access, and penetration for companies over 250 employees is 99% (that’s the same across Europe as we reported earlier in Multilingual Search) but stunningly – even small businesses in Germany have 96% access – a phenomenal figure! 39% of businesses buy online!

So the conclusion is – we’re being blinded by Chinese whispers – the real market to get active in is GERMANY.

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

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