Immanuel Simonsen

Google Gives Spanish Start-Ups An Advantage

Global Marketing News – 26th June 2015

Google opens Google Campus Madrid to boost Spanish tech start-ups

Google has opened a “Campus” in Madrid.

Google Campus Madrid is a space where technology start-ups and entrepreneurs can go to work, network, attend workshops and take part in mentoring schemes.

It hopes to give the Spanish technology scene a boost and encourage small technology companies to reach their full potential.

It is the fourth Google Campus to open worldwide, with the others being located in London, Seoul and Tel Aviv. There are plans to open Campuses in Warsaw and São Paulo in the future.

Google Campus London, the first one to be created, has clocked up 40,000 members, 1,100 mentoring hours and 850 annual events to date.

Internet advertising to dominate in 12 countries by 2017

Internet advertising will account for the majority of ad spend in 12 countries by 2017, according to research by Zenith Optimedia.

Online advertising currently dominates in the UK, Denmark, Norway, Sweden, the Netherlands, Canada and Australia. By 2017, this is expected to have spread to Ireland, Finland, Germany, New Zealand and China as well.

The global rise of mobile internet is expected to be the driving force behind this trend, with mobile ad spend expected to account for 70% of all ad spend in the 12 countries with internet-dominated ad markets in 2017.

Looking at all countries, the proportion of ad spend being spent on mobile is predicted to rise from 5% now to 13% in 2017.

The report predicts that internet advertising will overtake traditional TV advertising by 2020, although this does not take into account the rising popularity of TV watched online.

Research reveals why South Africans use Twitter

Research by World Wide Worx and Nielsen has revealed the reasons driving Twitter usage in South Africa.

There are 6.5 million Twitter users in South Africa, and this number is increasing. The majority of these users do not post any updates, however. Instead, it seems that they are drawn to Twitter as a place to follow brands and keep up to date with the news.

The study revealed that 43% of South African Twitter users follow a sports team, 40% follow technology brands, 39% follow retailers, 34% follow car brands and 30% follow finance brands.

The key reasons South Africans gave for following a brand were that they wanted to know the latest company news and keep up to date with new product and service releases. Entering competitions and getting customer support through the social network were also given as reasons.

Adobe wants to lead India’s enterprise business market in next 3 years

The head of Adobe’s South Asian division has said that he wants India to become Adobe’s largest market in the Asia Pacific region for enterprise business within the next 3 years.

Asia Pacific is the fastest growing region for the company, and currently accounts for 16% of global revenue.

Revenues generated in India have risen sharply in the last 4 years, and India is now the leading South Asian market for Adobe for SMEs. The company now wants to achieve the top spot for enterprise business as well.

It sees government and education as the 2 sectors that will help it to grow its enterprise business arm in the country. Speaking of targeting government, an Adobe spokesperson said: “Every interaction with government starts and ends with forms. Adobe has the most used document technology. Our forms technology, signature and PDF technology is our number one area to take to the government.”

Qihoo’s new router has controversial “pregnancy” radiation setting

And finally, the Chinese technology firms Qihoo and Xiaomi have clashed over Qihoo’s controversial new wireless router.

Qihoo’s router has a “pregnant woman” setting, which, according to Qihoo, emits 70% less radiation than its standard setting.

Xiaomi has hit out at Qihoo, however, accusing the company of stirring up fear in order to sell the product. “The so-called pregnancy mode is just a marketing tactic. Wi-fi usage is safe, so please rest assured when using it”, Xiaomi said in a statement about Qihoo’s router.

Scientists are on Xiaomi’s side, with the World Health Organisation confirming that electromagnetic signals emitted by routers are safe for pregnant women.

Webcertain’s global marketing news bulletins are daily 5-minute videos, providing marketers with the latest international digital marketing news in an easy-to-digest format.

Immanuel Simonsen

Immanuel Simonsen

Research Manager at Webcertain
As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School -- teaching online marketing professionals on business opportunities around the globe -- Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing.

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