Google has announced it’s first quarter financial results in 2008 showing a 42% increase in turnover (revenues) from the same quarter in 2007. In the same timescale, click volumes have increased by a mere 20% showing the value per click which Google has generated is significantly up.
Of course, the actual number or value of clicks is missing from the figures – but if we assumed an average click value of $0.20 in early 2007 worldwide and averaged across all positions on the screen this would give an increase to $0.23 per click today – an increase of 15% which seems reasonably to reflect the increase in cost over the paid clicks generated across WebCertain’s global client activity in the same period.
As a percentage, the UK’s share of the global clicks has slightly delclined to %. Importantly, for the first time, Google’s revenues are now greater outside the US representing 51% – though this shift has partly been pushed by the declining value of the Dollar.
All in all a good set of results for Google showing no real slow down yet in growth – future quarters will show this up more clearly – but Google should end the year above $20 billion turnover worldwide.
Andy Atkins-Kruger
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I pay much less per click, so I estimate Google made some special tweaks in order to show better results. For example they started advertising Alcohol late in 2008.