Google has won preliminary approval from China’s Ministry of Information and Industry to provide content in China, however further requirements for final approval are unknown. Baidu.com was granted an Internet news content service license earlier this year. Last year the Ministry of Information was investigating Google’s licensing as it was reported that Google was using the same ICP licence as Ganji.com, a Chinese website. Barry Schwartz at Search Engine Land reports that Google is still using that same ICP license.
The approval sets the “necessary and foundational conditions” for Google’s growth in China, said Hou Tao, a Beijing-based analyst at iResearch Consulting. “It provides support for future product development and marketing,” he said.blockquote>