Gemma Houghton

Google Introduces Penalty For Interstitial Ads

google-interstitial-ad-penalty-16012017

Global Marketing News – 16th January 2017

Google has launched an interstitial ad penalty system, the EU Is considering removing cookie banners, and research has shown that French millennials are concerned about a brand’s ethics.

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Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search markteing for over 10 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma is currently studying with the Chartered Management Institute to acheive a Diploma in Management and Leadership. She holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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