Motoko Hunt

Google makes Top 10 property ranking site in Japan

On October 23rd, Net Ratings put out the top 10 property ranking sites in Japan for the month of September 2006.

According to their research, Google made the top 10 ranking for the first time in history with more than 5 mil increase in the number of users compared to the results from September 2005. During the same period, Google’s page view has increased from 1.18bil to 1.98bil.

Net Ratings says that Google’s non-search services such as tool bar, news, and maps are the main reason for the increase in number of users and the page views.

=== Top 10 Property in September 2006 ===
Site – Users in mil (from 2005) / Page views in bil (from 2005)

1. Yahoo – 38.49 (14.2%+) / 23.62 (7.9%+)
2. Rakuten – 25.72 (10.3%+) / 4.31 (9.5%+)
3. Microsoft – 25.52 (no change) / 1.54 (no change)
4. NTT Communications – 24.18 (no change) / 1.49 (no change)
5. GMO Internet – 23.30 (13.3%+) / 1.34 (4.6%+)
6. Nifty – 21.50 (8.9%+) / 0.99 (2.8%+)
7. NEC – 19.72 (13.1%+) / 0.82 (12.5%+)
8. FC2 – 17.88 (35.1%+) / 1.00 (59.1%+)
9. Amazon – 17.47 (21.9%+) / 0.56 (40.6%+)
10. Google – 17.38 (43.4%+) / 1.98 (67.6%+)

Motoko Hunt

Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

2 Responses to Google makes Top 10 property ranking site in Japan

  1. Motoko HuntMotoko Hunt says:

    Hi David,

    I believe one of the major reasons for Yahoo being very popular in Japan is that Japanese like the portal sites, and majority of visitors to Yahoo go there to use non-search services.

    Gooogle is finally catching up in the number of users with its map, calender, and other services.

  2. David Temple says:

    Wow, Yahoo is still leading the pack. This battle is going on all over the world. Wonder why Yahoo is so popular in Japan and Google is fighting so hard for market share, any theories?

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