According to Brand Republic the big online brands could well move into the traditional media by buying a firm called Trader Classified Media.
Trader Classified Media (not ‘trade’ as reported elsewhere) owns 575 print titles and 56 web sites in 20 countries including the US, France, Spain, Italy, Switzerland and Russia amongst others.
What could this mean for the globe? It is possible that the 575 sites could be used to take image advertising from the Pay Per Click systems giving the image side of this type of publishing a quick lift.
At the moment, it is speculation – but it is widely reported and thus highly likely to be, at least in part, truthful.
Google and Yahoo! look at tie-up with traditional media firm – Media Bulletin – Media news by Email – Brand Republic
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Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.