Google opens up hard liquor ads

Google recently opened ads to beer and now hard liquor ads will be allowed in January. The liquor advertisers can only buy ads on Google that are directed to the liquor manufacturers site. According to a Google rep in Asia when asked about liquor ads in Asia;

‘Google is only relaxing the policy in countries where alcohol is legally allowed. Therefore, the advertiser can only target these countries ~ Singapore (the only countries in SE Asia), China, Taiwan, Hong Kong, Japan, Korea, and Australia. In addition, the targeted launch date is tentatively set on 12th January 2009 and not the 1st. In order to get the ads approved, it is best to send us the URL and TextAds so we can submit to Ads Approval to get them approved before launching campaigns with alcohol ads (non-family safe).

David Temple

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