Google Universal Search in Portuguese

Google Universal Search, the new “search model” recently launched by Google is starting to appear in the Portuguese SERPs (Google.pt).

Until recently search results in Portuguese did not include anything more than simples websites. A couple weeks ago we noticed the appearance of “search suggestions” in the bottom portion of the Google page.

Now we increasingly see “enriched” search results, with videos and images for some popular searches, like “gato fedorento” (a popular comedy show in Portugal) or “noddy” (a popular children’s show).

Hopefully Google will, in time implement Google Local for Portugal and we could start seeing Portuguese companies appearing in Map results.

Nuno Hipolito

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