Google’s recent sales performance are generally regarded as ‘slightly down’ or static depending on your point of view. However, as the “Use International Search Marketing – Just Like Google” article I published on Search Engine Watch shows, a deeper look at the figures reveals that, whilst somewhat moderated, the scale of Google’s sales in international markets has only increased relative to the US. Meanwhile, the UK is sadly flagging. These figures are taken directly from Google’s own – all I’ve done is break them down, analyse and graphically compare year on year.
The moral of the story is there are still big opportunities internationally – and they are relatively MORE important than they were before the arrival of the credit crunch.
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