Andy Atkins-Kruger

Head of Google China Moves On

The BBC reports that Lee Kai-Fu will leave his post as President of Google Greater China during September adding to a bumpy period for Google in China. After 4 years, he will be replaced by John Liu who currently heads Google’s Chinese Sales team.

Baidu is the leading search engine in China and Google has struggled to make much headway in share despite playing around with cooperating and then not cooperating with Chinese censors. More intriguing is the question of what kind of a business Mr Kai-Fu is heading off to start? He previously worked for Microsoft before joining Google – and was the subject of a legal case when he jumped ships. Should he join either Microsoft or Baidu – that would definitely stir things up in the Asian search engine market.

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.
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