How Do Journalists Search For Material?

In a research done by Nordic eMarketing in cooperation with the eNewsPR network, journalists are found to use less than 2.5 keywords most of the time. In the same research Nordic eMarketing found that French journalists are lazier than the English when searching for content and Scandinavian journalists are likelier to venture outside of their ccTLD and use .COM or other ccTLD endings when searching for content through their preferred search engine.

After reviewing well over 2 million individual visits and search referrals, filtering out various media from over 40 countries and all continents, Nordic eMarketing found among other that Twitter is a poor organic referrer and Google returns close to 90% of the reporters coming through search.

Stay tuned at Multilingual Search and be among the first to get this report/white paper on the behaviour of journalists and how they search for content.

It is due to be published late October this 2010.

Kristjan Mar Hauksson

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