Nordic eMarketing recently conducted a series of tests of Google’s regional European performance. By conducting simple searches in Spain, Germany, and Iceland, we found that the top ten results varied in each country by as much as 40%.
Total search results varied from 86,000 to 130,000 results for the same keywords. All of these major search engines use one or all of the following options when conducting a regional search:
1. Search the entire Web
2. Focus on pages written in the language of the request
3. Use only pages hosted in the country of the request
Google, Ask, and MSN seemed to do the best job of discerning which pages were most relevant based on these criteria, while Yahoo had trouble recognizing from which country a site was hosted.
Kristjan Mar Hauksson
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