IAB Brazil’s Search Engine Marketing Committee launched last week a SEM Glossary. Main objective is educate the market about main terms and definitions.
The document is in portuguese and is available for download at IAB website
Members of IAB Brazil SEM Committee are major search engines and portals, among them Google, Yahoo, MSN, Buscapé, UOL, IG, and SEM agencies such as AgênciaClick, Cadastra, FBiz, HotList, MediaContacs, MídiaClick, MídiaDigital and Neo@Ogilvy, and vendors (Predicta and Unica).
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