Gemma Houghton

Inconsistency Between Asian Markets In Top Engagement Channels


Global Marketing News – 6th September 2016

A study by Experian has concluded that countries in Asia have no consistent way of engaging with brands, a survey
from DHL has found that German online shoppers highly value brand transparency during the ecommerce ordering process, and Rakuten has acquired a 100% stake in the Japanese fashion retailing app FRIL.

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Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has been working in international search for 10 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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