Gemma Houghton

Inconsistency Between Asian Markets In Top Engagement Channels

asia-engagement-06092016

Global Marketing News – 6th September 2016

A study by Experian has concluded that countries in Asia have no consistent way of engaging with brands, a survey
from DHL has found that German online shoppers highly value brand transparency during the ecommerce ordering process, and Rakuten has acquired a 100% stake in the Japanese fashion retailing app FRIL.

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Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search markteing for over 10 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma is currently studying with the Chartered Management Institute to acheive a Diploma in Management and Leadership. She holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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