This infographic by Common Sense Advisory contains some very interesting figures on the reach and value of multiple languages, thus highlighting which languages matter most in the global online space. Chinese, for instance, will connect you to 22.7% of all netizens, but only unleash 6.1% of the web’s total economic value.
The infographic furthermore shows that, as the internet evolves, global organisations will need more languages to reach the same percentage of people online, however the same economic value can now be reached with fewer languages as e-commerce continues to grow.
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Immanuel Simonsen
Research Manager at Webcertain
As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School -- teaching online marketing professionals on business opportunities around the globe -- Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing.
Latest posts by Immanuel Simonsen (see all)
- Is Baidu losing its crown in China? - July 31, 2015
- Global logistics brand DHL eyes Chinese e-commerce growth - July 27, 2015
- VKontakte To Launch Rival To Instagram - July 21, 2015
