Gemma Houghton

International digital marketing: 50 tips in 50 days

webcertain-wilbur-50-tips-in-50-days Meet Wilbur. He’s from the remote island of Monstonia, which only recently discovered the existence of the internet – and the rest of the world. He’s here at Webcertain to learn more about this “internet” and get to know humans from all over the world! Over the next 50 (working) days, he’s going to be sharing bite-sized videos about different areas of digital marketing to teach the monsters back home what he’s learnt. From international SEO, international PPC, localisation and facts about how to do marketing in different countries around the world, he has a lot to catch up on! Here’s a little taste of some of the topics he’ll be covering:

  • match types on different search engines
  • SEO on Naver
  • why you should never translate keywords
  • the potential of Africa
  • what trust signals to use when localising your website
  • payment methods around the world

You can watch Wilbur’s 50 tips in 50 days series on the Webcertain TV YouTube channel, and we’ll also be updating this blog post every day when each new video is released. Stay tuned!

Introducing Wilbur

Tip 1: Match types differ across search engines

Tip 2: Remember Africa

Tip 3: Include Naver in your South Korean SEO strategy

Tip 4: Ad copy specifications differ across search engines

Tip 5: Focus on Baidu for Chinese SEO

Tip 6: Do not translate keywords

Tip 7: Use local trust signals on your website

Tip 8: Dynamic keyword insertion differs on Google and Yandex

Tip 9: Offer local payment options

Tip 10: Use the right type of Chinese on your website

Tip 11: Mexican e-commerce has seasonal variations

Tip 12: Consider Yandex Metrica

Tip 13: E-commerce is different in Argentina

Tip 14: Be aware of Russian website alternatives

Tip 15: Always review your translations

Tip 16: Be aware of ad blocking

Tip 18: The Thuiswinkel Waarborg trust mark

Tip 19: Translation vs. localisation vs. copywriting vs. transcreation

Tip 20: Consider 360 Search in China

Tip 21: Russia has its own social networks

Tip 22: In India, think multilingual

Tip 23: Consider Naver for PPC in South Korea

Tip 24: Baidu offers many advertising options

Tip 25: Localise your chatbot | 50 tips in 50 days

Tip 26: Switzerland has four official languages

Tip 27: Use social media when targeting India

Tip 28: Create separate Pinterest accounts for different countries

Tip 29: Be aware of Chinese website alternatives

Tip 30: Remember Seznam in the Czech Republic

Tip 31: Consider Instagram marketing in Germany

Tip 32: Beware of “false friends”

Tip 33: Localise your app

Tip 34: Consider Weibo marketing in China

Tip 35: Avoid calls-to-action in Russia

Tip 36: Focus on influencer marketing in Kenya

Tip 37: Host your website locally

Tip 38: Content outreach is different in China

Tip 39: Use your domain as a geo-targeting signal

Tip 40: Use Yandex’s vCard feature

Tip 41: Case nouns in Slavic languages

Tip 42: Some sectors are tough to enter in Italy

Tip 43: Consider WeChat marketing in China

Tip 44: Cultural differences when doing content outreach

Tip 45: Choose a multilingual channel model for YouTube

Tip 46: The importance of millennials in the travel sector

Tip 47: Consider creating AMP pages

Tip 48: Mobile SEO differs across search engines

Tip 49: Emoji usage differs worldwide

Tip 50: E-commerce is different in Poland

A thank you message from Wilbur

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Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search markteing for over 10 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma is currently studying with the Chartered Management Institute to acheive a Diploma in Management and Leadership. She holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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