Twitter is being adopted by many, especially celebrities who use it to “set stories straight”
Fashions change – what’s big today may not be tomorrow
The growth rate is very big, but retention is very bad – difficult to evaluate a follower on twitter
Twitter is not that simple, easy to make mistakes and with a technical touch, it is not multilingual.
Evaluate the possibility to integrate twitter with your ongoing efforts and as a networking tool
The opportunity is in the conversations:
- helpdesk ?
- be a character ?
- be yourself ?
- be a corporation ?
These are the questions that must be answered before starting.
Tone of voice is also a threat – put a lot of thought into your tweets.
Twitter is being used for search – treat Twitter like any other search engine
- use SEO techniques
Twitter does have te potential to grow your business – growing online traffic and bringing people through the front door !
Sante J. Achille
Latest posts by Sante J. Achille (see all)
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