Gemma Houghton

Is Facebook a Global threat to Google?

With Facebook topping the chart as the most popular US search term of 2009 and being the most visited site on Christmas Day, speculation is rife as to whether the social network will prove a real threat to Google. While they are two different tools, Facebook is now offering a viable alternative to advertisers and could definitely take some advertising share from Google, in the US at least.

The impressive global figures for Facebook aren’t broken down into country specific data, which would give a more accurate picture of how great a threat it poses in different markets and where it needs to improve its localised offering. In a post on Search Engine Land, Andy Atkins-Krüger looks in more detail at Facebook’s chances of real success on a global scale.


Gemma Houghton

Gemma Houghton

Marketing Manager at Webcertain
Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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