Gemma Houghton

Is Your Business Missing International Opportunities?

International Online Opportunities

We all know the world is getting smaller – but the global opportunities are only getting bigger. There is a huge online audience out there and the tools and techniques for reaching it have never been greater.

I mean, did you know….

ChinaDid you know……..  Nearly one in four internet users are Chinese?
And China is fast becoming the world’s biggest economy. But with its barriers to entry from language to regulations to logistics, it is largely untapped by international businesses. If you invest the time and effort in China now, you’ll certainly reap the rewards.

Did you know….. Google isn’t the only search engine to think about?
Baidu, Naver, Yandex , Yahoo – they all have a starring role in the global search landscape and all have different features and functions which will give you greater visibility and success in their particular markets.

Mobile is GrowingDid you know…… That by early 2014 there will be more Smartphones than people in South Korea?
While South Korea is maybe the most mature mobile market, there are many others following in its wake. Mobile is big and is only getting bigger – so optimise for mobile if you want to maximise the global opportunity!

Did you know…… There are many ways to tell the search engines which country you’re targeting?
By utilising local domains to implementing the href lang attribute, there are a variety of ways to tell the search engines- and in particular Google – which region and language you’re targeting with specific web pages – ensuring you’re seen by the right audience at the right time!

Ecommerce GrowthDid you know……That the US, China, Japan, UK and Germany are the biggest ecommerce markets?
Over $1500 billion has been spent online in these countries alone in 2013 – surely you want a slice of the pie?

Did you know……That  15% of internet users in Europe are in Russia?
And they are becoming increasingly confident in using the internet for online purchases and making decisions. And they are still only at 51% penetration!

Did you know……That SEO and Localisation can be combined into one process?
Inventively known as SEO-Localisation, making your content SEO-friendly during the localisation process will save you time and money, and help you reach international audiences more effectively

These are just some of the opportunities being discussed at the International Search Summit London on 22nd October, where global search marketing specialists will share the latest insights, tactics and advice for marketers targeting an international audience.

There will be plenty of time for questions and networking with fellow attendees and speakers to ensure all attendees leave with the answers, information and connections they are looking for.

Check out the full details and use the code ISSCC15 to save 15% on registration

 

Gemma Houghton

Gemma Houghton

Marketing Manager at Webcertain
Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.
Gemma Houghton

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