ISS – Digital Assets & Digital Asset Management

Universal Search and Digital Asset Optimisation

Anne Kennedy – Beyond Ink

Universal Search – more content from the databases to get quicker to the information, created more ways to increase brand engagement and conversion.

We are actually doing marketing

Why care?

  • multimedia is a driver of search marketing
    • YouTube
    • Flickr
    • Facebook
    • Twitter
  • Tap into these opportunities
  • Use Video, upload it and have your contacts talk about it. These assets can be favored by the search engines and can send a lot of quality traffic

Photos and video require great attention in the descriptions – avoid alpha-numeric photo names.
VERY IMPORTANT: embed video and audio in keyword relevant text – it works !!

The message: text messages are good but images and video are more and more relevant and should be used.

6 Responses to ISS – Digital Assets & Digital Asset Management

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