Universal Search and Digital Asset Optimisation
Anne Kennedy – Beyond Ink
Universal Search – more content from the databases to get quicker to the information, created more ways to increase brand engagement and conversion.
We are actually doing marketing
- multimedia is a driver of search marketing
- Tap into these opportunities
- Use Video, upload it and have your contacts talk about it. These assets can be favored by the search engines and can send a lot of quality traffic
Photos and video require great attention in the descriptions – avoid alpha-numeric photo names.
VERY IMPORTANT: embed video and audio in keyword relevant text – it works !!
The message: text messages are good but images and video are more and more relevant and should be used.
Sante J. Achille
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