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ISS: Digital assets and digital asset management

Universal Search and Digital Asset Optimisation

Anne Kennedy – Beyond Ink

Universal Search – more content from the databases to get quicker to the information, created more ways to increase brand engagement and conversion.

We are actually doing marketing

Why care?

  • Multimedia is a driver of search marketing.
    • YouTube
    • Flickr
    • Facebook
    • Twitter
  • Tap into these opportunities.
  • Use video, upload it and have your contacts talk about it. These assets can be favoured by the search engines and can send a lot of quality traffic.

Photos and video require great attention in the descriptions – avoid alpha-numeric photo names.

VERY IMPORTANT: embed video and audio in keyword relevant text – it works!

The message: Textual messages are good but images and video are more and more relevant and should be used.

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Sante J. Achille

6 Responses to ISS: Digital assets and digital asset management

  1. […] ISS – Digital Assets & Digital Asset Management […]

  2. Alena says:

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    Alena

  3. […] ISS – Digital Assets & Digital Asset Management […]

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