Motoko Hunt – AJPR
94 million users
4% using devices other than PC or mobile, such as TV and Playstation
90% 14-49 are on the internet
99% of business with 50% of them on Ecommece
Country code in japanese characters starting next year
Google is increasing penetration (google now just over 50%)
Verticals are doing well in jp – YAHOO! shopping etc.
MOBILE – 74 million users are mobile 50% using filtering – 1.3 Billion US in advertising
SOCIAL MEDIA 10% of business has some sort of social media
Unique in jp langiuage is they do not use space to separate words !
keywords – research is very important
localisation is essential – what’s appealing to an audience may not (and probably isn’t) appealing to another audience.
Koichiro Fukasawa – Wasabi Communications
Japan mobile technology is very advanced – 102 million subscribers (9 out of 10 users using the mobile web). more than 1/3 of subscribers are on a flat rate program – new phone models launched every season with more and more features, something of a new culture where sub cultures are born.
Mobile is used to make a payment, buy a train ticket, pay for Mac Donalds, or ticket concerts (“flash the mobile phone) mobile phones with very high resolutions: radio and watch TV is popular and common with mobile phones video on demand, gps, coupons, shopping sites … oh yeah and you can also use a phone to make phone calls ☺
Mobile SEO in Japan
must focus on official carrier sites (3) + YAHOO! mobile and Google Mobile, 5 websites in all
For mobil link building links from directories are effective – search algorithms not very sophisticated
Sante J. Achille
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