Motoko Hunt

Japanese blog and SNS users to nearly doubled in 6 months

The Ministry of Internal Affairs and Communications has announced the number of Blog and SNS registrations as of March 31, 2006. The numbers are the total memberships of 53 blog companies and 21 SNS companies.

* Blog membership: 8680,000
* SNS membership: 7160,000

The numbers at the end of September 2005:
* Blog membership: 4730,000
* SNS membership: 3990,000

The Video Research Interactive has announced the blog usage for March of 2006. The research was done with 37 companies and 55 blog services.

* March 2006, Blog unique accesses: 14,560,000 (900,000 up since October 2005)
* Average page view: 97.2 pages

Personal blogging has been growing largely in Japan, and VRI predicts that business blogging will grow rapidly in 2006.

Motoko Hunt

Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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