Motoko Hunt

Japanese blog user survey

Internet.com and goo research have announced its blog user survey results. It shows the difference in usage between male and female.

Q1: Have you viewed someone else’s blog in last 30 days?
Male – Yes 77.75%
Female – Yes 80.40%

Q2: Do you have a blog?
Male – Yes 31.99%
Female – Yes 36.05%

Q3: How often do you update your blog?
Male – Everyday 16.56%, 2-3 times/week 21.85%, once a week 12.58%
Female – Everyday 21.66%, 2-3 times/week 23.50%, once a week 13.82%

Q4: Do you use your real name on blog?
Male – Yes 7.95%
Female – Yes 3.60%

Q5: Which blog services do you use?
Male – goo, Yahoo, FC2, Livedoor
Female – Rakuten, goo, FC2, Yahoo

Rakuten has a huge user base for its online shopping site. Many online shop owners use the blog to communicate with clients talking about not only new products and services, but also their private life to create a closer (almost friendship like) relationship with clients.
The survey results also shows that male users prefer trackback function, and female prefer comment function on the blogs.

Motoko Hunt

Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

One Response to Japanese blog user survey

  1. David Temple says:

    I’m not surprised that the females use Rakuten since if has a huge user base for its online shopping site. What is surprising is that females are blogging and viewing blogs at a higher rate. I guess the fact that they prefer the comment function might be they want their voice heard.

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