Motoko Hunt

Japanese ccTLD is getting interesting

7 organizations such as Internet Associations in Japan are getting together to set up Japanese Internet Domain Name Conference (the final name may change). The main purpose of the conference is to set the regulations and standards for new Japanese ccTLD related issues, and to select contractors in Japan.

In addition to currently available ccTLDs such as “xx.co.jp”, “xx.jp” and “日本語.jp” (any Japanese characters can go in the second-level domain), new Japanese ccTLD using Japanese characters as “xx.日本” (Japanese characters mean “Japan”) will soon become available.

The conference will also explore the possibility of using other Japanese characters representing area names such as “東京” (Tokyo) in the domain, too. We may see URLs like “www.大学.東京” (universities.tokyo) or “www.ホテル.大阪” (hotels.Osaka) in near future.

Motoko Hunt

Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

6 Responses to Japanese ccTLD is getting interesting

  1. Paul says:

    Always enjoy reading your articles and your blog, Motoko!

    I wrote an article a little while ago about Japanese TLD and
    some of the issues.
    http://www.tokyowebdesigns.com/advice/208/japanese-domain-names/

    Would you agree that it is probably a better idea to stick with single byte character domain names for now?

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