Japanese online mall to expand into US market

According to a report by Adotas, Rakuten – one of the largest Japanese online malls – plans to expand into the United Staes, Europe and China.

The company already owns US affiliate portal LinkShare which should help them in their efforts.

Interestingly, Rakuten president Hiroshi Mikitani said one of the reasons for expansion was due to the shrinking Japanese market. He expects the number of online shoppers in Japan to begin decreasing due to the country’s low fertility rate, he told the Kyodo News.

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