According to Aun Consulting’s report, SEO market had 9960 mil yen sales in 2007 (25% up from 7970 mil yen in 2006).
5710 mil yen: “In-House” SEO marketing
2600 mil yen: Out-sourced SEO marketing
1650 mil yen: Tool, etc.
They think that the SEO market will continue to have a healthy growth in Japan, and become 17.6 bil yen market by 2011.
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Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the
APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she
has been providing search marketing consulting services targeting Japan and
Asia to companies around the world. Her services have made a big impact on
the search marketing campaigns of some of the world's most popular
multi-national brands. A number of her articles have been published on industry
websites and printed media including MultiLingual Computing and the International
Journal of Localisation. She also writes about the Japanese online market on her
blog at AJPR and contributes to several online magazines in Japan and Asia.
She served as a member of the board of directors of SEMPO in 2010-2012, and
is a chairperson of the SEMPO Asia-Pacific Committee.