Gemma Houghton

Korean Mobile Messenger App To Take On Twitter and Facebook

Kakao Talk, a Korean Mobile Messaging App, is to launch an aggressive international campaign to grow its subscriber base and compete with global giants Facebook and Twitter. The free messaging service, which currently has 9 million subscribers in South Korea, and a further 1 million around the world, is compatible  with Apple and Android Operating Systems and is currently used in 216 countries.

The app enables users to send text messages, as well as links, files and photos and is currently  available in Korean, English and Japanese. Kakao plans to set up offices in the US and Japan by the end of the year and  believes its success in markets such as the Middle East, where the app isn’t available in local languages, demonstrates the opportunities of going global in a mobile age.

Kakao Founder Kim Beom-su  is confident that the app can provide real competition for Facebook and Twitter, although he admits it may seem like a David and Goliath fight.

It certainly does seem an impressive goal, given the global dominance of Facebook in particular, but as the mobile web continues to grow, there may be  room in the mobile space for some alternatives.

Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has been working in international search for 10 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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