Korea's Daum and Google agree to Web Search Ad deal

Daum Communications, Korea’s 2nd largest Internet company has confirmed in 26th January 2007 that it has teamed up with Google in keyword ads and has been already paid for 222,8 Million USD from Google for 3 years gurantee. According to Daum, Daum will start using Google’s AdSense and will be paid for 7.4 Million USD per year from Google apart from receiving benefits. Other details was not disclosed due to a confidentiality agreement, Daum said.

Daum was the leading Internet portal in Korea when it bought Lycos Inc but it has since suffered setbacks, mainly caused by the restructuring of Lycos, and has let local rival NHN Corp.

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