Andy Atkins-Kruger

Local China search engine under development says Ask’s Barry Diller

Barry Diller launched the new look Butler-less Ask at the Search Engine Strategies show in New York revealing that Ask has a China-based R & D team working on a local search engine for China. He also said that engines trading locally are businesses and have to abide by local laws.

In a talk directed largely at an American audience, Diller gave little emphasis to worldwide expansion – Ask Deutschland and Espana getting brief mentions and no reference was made to the further rollout of Ask in France, Italy, Sweden or any other major countries – although clearly projects such as these are in that pipeline.

Surely if Ask is going to compete and play in the the “centre park of search” – Diller’s reason for dumping the Butler – it will have to take more of an active part in world search? It would have been useful to have had a more international perspective from Diller.

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

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