Gemma Houghton

Marketers Not Effectively Targeting Users

user-targeting-29062017

Global Marketing News – 29th June 2017

Research has revealed that marketers are not effectively targeting users, 70% of consumers believe that VR and AR are set to become mainstream technology very soon, and social media advertising in India is proving to be a successful strategy.

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Gemma Houghton

Gemma Houghton

Marketing Manager at Webcertain
Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.
Gemma Houghton

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