Gemma Houghton

Marketers Not Effectively Targeting Users

user-targeting-29062017

Global Marketing News – 29th June 2017

Research has revealed that marketers are not effectively targeting users, 70% of consumers believe that VR and AR are set to become mainstream technology very soon, and social media advertising in India is proving to be a successful strategy.

Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search markteing for over 10 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma is currently studying with the Chartered Management Institute to acheive a Diploma in Management and Leadership. She holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

Leave a Reply

Yandex.Metrica