Microsoft invests in TV manufacturer in China

Microsoft Corp. and Sichuan Changhong Electric Co., a major Chinese TV manufacturer announced they will jointly develop entertainment products that will link the Internet and television. The Internet has developed as a channel to distribute movies and television programs.

Roger Chen, a Microsoft spokesman in Beijing said “The project focuses on in-home network digital entertainment _ how to connect PCs, TVs and the Internet to provide this digital entertainment experience”. He added, “Definitely China is a very important strategic market for Microsoft and on digital entertainment, a major potential market”.

China has the world’s largest population of television viewers at 400 million and is has the second largest Internet user population at 144 million according to Internet World Stats.

David Temple

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