MSN has opened the doors of its new AdCenter in Singapore – its long awaited move into the pay per click market – reports Abondance. The minimum cost per click has been set at 10 cents in Singapore Dollars or 6 cents US.
The key details are that the system enables you to express preferences for the sex, age and other criteria relating to the advertiser’s target audience – something which MSN needed to help it compete with Google and Yahoo – and to appeal to big brand advertisers.
France is next and the system has already been set-up to operate in the French language. This should be launched in the next few weeks, according to Eva Balan, who is responsible for the project and where the minimum click will be set at 5 cents in Euro. A pilot is also expected in the US in October.
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