I manage to get back to my homeland (England) occasionally on business and now and then get across the pond to the USA for conferences etc. Each time I go there, I normally catch on the Hotel television an advertisement for MSN Search or billboard or see in newspapers advertisements for the now not so new MSN Search.
Yet in Germany MSN is really languishing behind Google (+80% search market share) with it has to be said, quite a pitiful share in the search market, you’d think they’d be making more of an effort to be making in roads. I expected a lot of more advertisement on German TV / Radio and in the Press, but it hasn’t come, in fact I believe its only SEOs and a few Webmasters that even know that MSN Search have brought out there own search engine technology. Maybe Microsoft’s millions will hit German advertisers soon. I do know however that they are failing completely in my opinion to market MSN Search effectively in Germany.
This by the way, is why a sponsored listing campaign focusing on the German market should bear in mind that Google is by far the most used search engine and perhaps a PPC campaign should consider its PPC budget accordingly.