Motoko Hunt

MS's Soapbox opens in Japan

Microsoft’s video sharing site, Soapbox, officially opened in Japan on March 12th. It’s a mirror image of English site, even to the sub-categories, which means that not many Japanese videos are available, yet.

In Japan, YouTube is very popular and they opened Japanese site in 2007. Also, NicoNico Douga is very popular with its unique comment function that comments submitted by viewers show up on video.

Motoko Hunt

Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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