Gemma Houghton

Netflix And Amazon Take On India

netflix-and-amazon-compete-india-tv-blog

Global Marketing News – 3rd November 2016

Both Netflix and Amazon are both targeting the Indian market with their video streaming services in 2016 however, both companies are using vastly differing strategies in order to build their presence in the country. Belgium has seen an online and offline divide in 2016, between sales of products and services. And Apple has taken a step towards enabling users to buy items directly through iMessage, with a new feature on iOS.

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Gemma Houghton

Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search markteing for over 10 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma is currently studying with the Chartered Management Institute to acheive a Diploma in Management and Leadership. She holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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