Global Marketing News – 3rd November 2016
Both Netflix and Amazon are both targeting the Indian market with their video streaming services in 2016 however, both companies are using vastly differing strategies in order to build their presence in the country. Belgium has seen an online and offline divide in 2016, between sales of products and services. And Apple has taken a step towards enabling users to buy items directly through iMessage, with a new feature on iOS.
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Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.