New adwords verdict in Israel – It's OK to use competitor's name

Israel court of law, in a new verdict allows an Israeli clothes company to use its competitor name for AdWords searches conducted via google.co.il.
This is the first Israeli case in which the judge rules in favour of the sued company.
In it’s verdict, Judge Magen Altubia states that a search engine is an ad based media, and the fact that competitors use each other names is just natural. Furthermore to the loss the prosecutor (Matim-Li) will have to pay court expenses at an amount equal to 20,000$.

Via Haaretz (Hebrew)

5 Responses to New adwords verdict in Israel – It's OK to use competitor's name

  1. Pingback: Download Competitors Keywords And Adwords. | 7Wins.eu

  2. Pingback: alex vega » Blog Archive » En Israel puedes usar el nombre de tu competidor en AdWords

  3. Pingback: SEM Punch » OK to bid on competitor names in Israel

  4. Gilad says:

    Yep, It is the first time I know of, in previous cases court told advertisers not to use names of competitors as targeted keyphrases nor in ad-texts.

  5. Interesting outcome – generally the opposite of similar cases in Europe!

Leave a Reply

Yandex.Metrica