Andy Atkins-Kruger

New Google Canonical Tag Has International Potential

Google announced at SMX East in New York this week that the canonical tag is to be expanded by the end of this year. The canonical tag is basically a tool for telling Google that pages with identical content should be filed under a single URL or web address.

Until now, this particular tool is only available from Google – although both Bing and Yahoo have said that they will support in the near future. It also only works within pages from the same domain. Now Google plans to expand the canonical tag so that it can be used to associate content published across multiple domains with one particular domain. In other words, it is to be given a cross-domain capability.

This has potentially interesting applications for owners of international multi-country sites. For instance, if you have a dotcom site but would like to locally host each country’s home page directly in the country – but you aren’t able to prevent that content from also publishing on the dotcom, this new tag would help you do it. Of course, we have to see it first!

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

3 Responses to New Google Canonical Tag Has International Potential

  1. In answer to your question SEOux Indianer, i think you’ll find that that is precisely the question that Google is working to figure out before launching. I think we can be pretty confident that you would not be able to do that!

  2. SEOux Indianer says:

    If I go and copy 10 million websites which don’t use rel canonical and I include it on my copies with my domain.. will my scraped content rank and google will stop crawling the domains without the rel canonical in the header?

  3. Pingback: Twitter Trackbacks for New Google Canonical Tag Has International Potential [multilingual-search.com] on Topsy.com

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