Motoko Hunt

New trend in Japanese SNS market

As I’ve reported in past, SNS services are really hot in Japan. While mixi went public with more than 7mil members, and Softbank to offer Japanese version of MySpace, there’s a new trend in SNS market in Japan.

At, you can create your own SNS site for free. From mid to the end of October, more than 1000 SNS sites were created within 2 weeks period of time.

Most of SNS sites created using nanoty are for small and targeted markets categorized by interests and groups, i.e., music, sports, pets, school alumni, and cities. Some are family SNS sites where family members can communicate with messages and photos.

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Motoko Hunt

Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

4 Responses to New trend in Japanese SNS market

  1. AvatarTakehiko says:

    Hi Motoko,

    Interesting story…

    A new entrant called “” is quite good to. you should go and have a look.


  2. AvatarDavid Temple says:

    Good move by Overture. I’m sure you’re spot on about Google’s use of Gmail’s strategy to spread their reach. Will they catch Yahoo? What is the market share for each these days?

  3. Motoko HuntMotoko Hunt says:

    Hi David,

    Overture has started providing the ads to mixi.
    I’m sure Google is looking for the opportunities to expand the ads market, too.
    Google’s decision to provide Gmail to any one in Japan is a part of their efforts to expand the reach in Japan.

  4. AvatarDavid Temple says:

    Mixi made a good move adding SNS to the mix after starting with job search. Sure will give Gree and Any a run for their money. Social networking is hot and Myspace is sure to jump on the bandwagon in Japan. Do you think Google will try to get horn in on the advertising with that?

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