Korea came 13th in an annual survey of brand value of countries, the Institute for Industrial Policy Studies said yesterday. The government-affiliated think tank also said Samsung retained the number1 position in brand value among Korean companies. For internet portals, Naver had the highest brand value.
Naver is Korea’s No. 1 search portal service. The Naver search engine currently controls more than 68 percent of local search traffic, according to industry figures. Naver’s popularity relies on its question-and-answer type search tool Knowledge Search, which allows users to answer and edit search results. The Korean search marketplace is dominated by question-and-answer type search services, which tend to have stronger customer loyalty than general Web search services.
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