Andy Atkins-Kruger

Online advertising spending in the UK rockets by 62%

The UK’s Internet Advertising Bureau – IABUK – has published its bi-annual report underlining rocketing online advertising spend in the UK reaching £490.8 million in just half a year. This means that the advertising spend in the UK is now double that in 2003. The spend represents a 5.8% share of marketing budgets.

The report is available from the IABUK for £200.

Interactive Advertising Bureau :: news :: Online adspend up 62% to £490million for first half of 2005

Andy Atkins-Kruger
Andy is the CEO of Webcertain. He is a trained linguist with 20 years experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world, writes for the Multinational Search column of SearchEngineLand.com and is the Managing Editor of the Multilingual Search blog.

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