Media research firm Zenithoptimedia reports that 8 countries will dedicate more than 10% of their budgets to online marketing by 2008. Two countries will already cross that barrier this year – the UK adn Sweden – interestingly not the US.
The 8 countries are:-
In 2008 it is estimated that 17.2% of marketing spend in the UK will dedicated to online and online will be ahead of cinema and outdoor forms of advertising and not far behind radio. Smaller advertisers in particular are to benefit from the affordability and targeting capabilities of the internet (which means ‘search’ to you and me!!)
Internet advertising expenditure is to rise globally by 84% between 2005 and 2008.