Online promotion expenditure on the rise in Italy with a 43% increase over the 12 month span – Nov 2006/ 2007.
Assointernet published online marketing expenditure figures provided by major agencies, showing a +11% w.r.t. the previous month of October 2007.
Expenditure breakdown:
- banners +26 %
- sponsored links and “buttons” +32 %
- other + 60 %
- SMS +1178 %
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Sante J. Achille
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[…] Online Marketing expenditure figure for Italy, November 2007: +43% Online promotion expenditure on the rise in Italy with a 43% increase over the 12 month span – Nov 2006/ 2007. (tags: online-advertising stats italy) […]
[…] Vishen wrote an interesting post today onHere’s a quick excerptAssointernet published online marketing expenditure figures provided by major agencies, showing a +11% wrt the previous month of October 2007. Expenditure breakdown:. banners +26 %; sponsored links and “buttons†+32 %; other + 60 … […]