Online marketing expenditure in Italy: +43%

Online promotion expenditure on the rise in Italy with a 43% increase over the 12 month span – Nov 2006/ 2007.

Assointernet published online marketing expenditure figures provided by major agencies, showing a +11% w.r.t. the previous month of October 2007.

Expenditure breakdown:

  • banners +26 %
  • sponsored links and “buttons” +32 %
  • other + 60 %
  • SMS +1178 %

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