Online marketing expenditure on the rise in Italy

ADEx Nielsen estimates report online marketing expenditure on the rise in Italy up 51,3% over a 12 month span from January 2005
to the same month of this year. Marketing & Publicity investments in Italy reach € 601,4 Million with an overall 2,1% increase. Billboard publicity fell sharply (-7,3%) while online investment confirms a positive trend reaching € 9,9 million up from € 6,5 million.

Source: ANSA

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