A new study from Alpha Research sheds light on the distribution of internet users in Bulgaria. Results show that by February, 2006 some 23% of Bulgarian population is online. From them 9.2% access the web on a daily basis, 6.6% visit web sites 2-3 times a week, 2.8% – 2-3 times a month, and 4.4% say they use Internet very rarely.
The share of internet users in Bulgaria’s capital (Sofia) is 50% – twice as the average internet penetration in Bulgaria. A hole 32% say they use internet every day, while 10% access the web 2-3 times a week.
If we compare internet aduience in Sofia with internet aduience in the province it turns out that roughly 45% of Bulgarian internet population is located in the capital (Sofia’s population accounts for 18% of the population in Bulgaria). A main reason for this disequilibrium is that the price for internet access is on average 3 times higher in the province, than in Sofia.
This is a huge irregularity in internet usage distribution should be taken into account by online marketers in Bulgaria.